Apple shows aim to get into self driving car race

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apple self driving cars
self driving cars

Apple Inc is wading into the debate over regulation of self-driving cars, declaring it is excited about the possible for automated transportation and calling on US regulators not to limit testing of such vehicles.

A five-page letter from Steve Kenner, Apple’s director of product integrity, to the National Highway Traffic Safety Administration (NHTSA) is the company’s most complete statement yet about its interest in self-driving cartechnology. The Nov 22 letter followed more than a year of industry rumor about the computer and iPhone maker’s plans for expanding into moving.

“The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation,” Kenner wrote.

“Executed properly under NHTSA’s leadership, automated vehicles have the potential to greatly improve the human experience — to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without.”

Apple urged regulators not to inflict too many restrictions on testing of self-driving cars, saying “established manufacturers and new entrants should be treated equally.”

Since software would decide what actions to take in potentially dangerous situations, Apple said certain areas need special attention. These take in the implications of algorithmic decisions for the safety, mobility and legality of automated vehicles and their occupants, ensuring privacy and security in design, and the impact of the cars on service and public spaces.

Some analysts forecast millions of jobs will be lost once self-driving cars largely replace truck, taxi and Uber drivers, and get rid of the need for most vehicle repairs, insurance adjusters and other functions.

Apple’s letter was prompted by its heavy investment in machine learning and independent systems, company spokesman Tom Neumayr said in an emailed statement.

“There are many potential applications for these technologies, including the future of transportation, so we want to work with NHTSA to help define the best practices for the industry,” he said.

In September, the Obama administration proposed guidelines for the development of self-driving cars in a 15-point “safety appraisal,” calling on automakers to voluntarily submit details of their systems to regulators.

Apple executives have been coy about their interest in cars. Chief Executive Tim Cook has suggested that Apple wants to move beyond integration of Apple smartphones into vehicle infotainment systems.

But Apple has never confirmed reports last year that it was hiring automotive industry engineers and designers to develop a driverless electric car, or that those labors have been sharply scaled back this year.

Other companies pursuing self-driving cars include Alphabet Inc’s Google unit, Ford Motor Co, Volkswagen AG, Daimler AG, Tesla Motors Inc and General Motors Co.

Apple has reportedly held talks about investing in British automaker McLaren Technology Group, but McLaren downplayed speculation that Apple had proposed an investment.

Apple joins a range of automakers and tech companies that have raised concerns about the proposed National Highway Traffic Safety Administration policy on self-driving cars, and plans by California state regulators to make complying with the safety assessment obligatory.

An auto trade group in November urged the incoming Trump administration to conduct a “comprehensive regulatory review” of all regulations and actions since Sep 1, including the Obama adm